Idelvion
For patients with Hemophilia B, Idelvion was the only drug approved for extended dosing.
We relaunched Idelvion in 2016 using men of action images as our main visual. Idelvion was my brand. My responsibility was the guardianship of the brand.
Below are project I spearheaded.
Splash page for computer & Mobile phone
Idelvion Website
HCP Journal Ad
Patient Profile Selling Tool
Patient Welcome kIT
Via the website, perspective patient could request this kit which contains helpful information about the advantages of the drug.
Contents: video brochure with a patient testimonial, patient brochure, patient profile brochure, instructional guide, card with resources
and support information, 2 parent company brochures and branded stress ball.
ISTH Conference booth & Panels
Large panels, of different sizes, hung throughout the booth. Above, hung
a large video (This video can be viewed on its own in my site). The same video was rendered to a smaller size to be viewed on smaller booth screens.
Large panels, of different sizes, hung throughout the booth. Above, hung
a large video (This video can be viewed on its own in my site). The same video was rendered to a smaller size to be viewed on smaller booth screens.