Tata Communications Webcast Series
Produced series of webcasts covering topics related to foreign exchange trading. Designed microsite, articles, emails and ad banners. Set up marketing automation and webinar tools, coordinated promotional campaigns. This program attracted leads from 500 new accounts in a relatively small target market (institutional FX trading organizations).
Banner ads included GIF animated and static, depending upon the outlet.
Promotional emails were designed for each event. They were deployed in Marketo and repurposed for other promotional vendors.
