BROCHURE
DIHK / WE DO DIGITAL
"We do digital" is the second edition of the economy 4.0 series from the Association of German Chambers of Commerce and Industry (DIHK). It is a collection of projects, political recommendations and digital guidelines for the German commerce and industry. The publication contains knowledge and suggestions of over 20 authors.
It is available as a Epub, PDF and printed brochure.
My part was redesigning the annual publication, developing a new layout / icon concept, which respects the corporate design guideline of the German chamber but still has enough room to stand out from the previous brochures. Furthermore, I illustrated clean outline infographics to replace old stock images and last but not least choosing a fitting print finish to add a digital element to the printed publication – within the budget limit. As you can hopefully see on the images, the title has a laser hot-foil embossing which reflects natural and indoor lighting. That’s why I call it the rainbow finish.
The photographer of my brochure reference is the Berlin based freelancer Viviane Wild (www.vivianewild.com). Thank you for the great shooting.
The photographer of my brochure reference is the Berlin based freelancer Viviane Wild (www.vivianewild.com). Thank you for the great shooting.
Laser hot-foil finish on the cover – colours are reflecting all sources of light.
The cover is a 6 pager – the fold-out was added to include the winner-map of the "We do Digital" competition.
On the left is the brochure, I designed in 2016 and on the right is the redesigned version of 2017 (within the guidelines of my clients current corporate design)
The left one is again the previous design and on the right is the new broschure with laser hot-foil finishing and a new format.
Thank you for watching. I hope you enjoyed it. Good day to you! :-)
