This project still in its Alpha Release
In the role of "Director of Art and User Experience" for the Dubai-based investment group Flair Ventures & Trading LLC., I led an international team of talented specialists during the development of their latest startup project: Soulmade.com , an e-commerce and editorial platform, with integrated CMS, for independent high-end fashion and furniture designers.
I managed my team through the development of digital product design, integrated communication, and content creation:
- Brand Identity, Guidelines and Assets Design;
- Design System Development;
- User Search and User Testing;
- Wireframing and Mockup;
- Data Analysis;
- Desktop & Mobile UX and Visual Design;
- Testing, Reviewing and Prototyping;
- Back-office/CMS UX and Visual Design;
- Frontend and Backend Supervision;
- Image Editing, Selection and Assets Design;
- Team Supervision, Selection, and Training;
- Web and Offline Copywriting;
- Social-Content Design;
- User Search and User Testing;
- Wireframing and Mockup;
- Data Analysis;
- Desktop & Mobile UX and Visual Design;
- Testing, Reviewing and Prototyping;
- Back-office/CMS UX and Visual Design;
- Frontend and Backend Supervision;
- Image Editing, Selection and Assets Design;
- Team Supervision, Selection, and Training;
- Web and Offline Copywriting;
- Social-Content Design;
While Soulmade.com still in its Alpha release, I left the project in March 2018.
