METRO — Tailor-made for your tast

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M E T R O – T A I L O R - M A D E F O R Y O U R T A S T E

METRO’s ‘Wine of the year’ is an exclusive product that is sourced, shipped and sold to all METRO stores. La Sastrería – which means ‘the tailor’s shop’ – is the winning wine from Spain and a label exclusively created for METRO. What is today a winery, was a men’s tailor in the late 50’s that grew grapes as a second occupation.

Finding the perfect fit is almost impossible unless you have a tailor. La Sastrería has nothing to do with clothes anymore, but everything to do with wines. One of the most outstanding features of the wines is their decorative label design. The look and feel of this campaign combines the craft of the tailoring world and the quality and expertise of the METRO ‘Wine of the year‘. We bring it to life through the motto ‘Tailor-made for your taste’.

G I F A N I M A T I O N

B R A N D E L E M E N T S

V I D E O S

P L A Y V I D E O 1 / P L A Y V I D E O 2

B E H I N D T H E S C E N E S

Art Director & Graphic Designer: Mojca Zavolovsek

Copywriter & Concept idea: Manuela Rondón
Creative Director: Jakob Rheinlaender & Hugo Gstrein
Photography: Valentin Ammon
Category: Advertising
Year: 2018
Client: METRO AG
Agency: Serviceplan Hamburg