Dr. Wargha Enayati is very well-known in the Romanian medical world. He has pioneered several initiatives (e.g. first private clinic) and founded various successful companies (Medichub, Intermedicas, etc.). He is also behind numerous social initiatives. Thus he earned the title of healthcare business innovator. But, with the growing number or initiates and projects he was involved in, it became more and more difficult to transfer brand awareness from the person to the projects he endorsed and vice-versa.

Behind all the initiatives, we have discovered a strong personal belief that guided each decision – an honest drive to help others. This was our inspiration for the project. We have designed the brand identity to convey both innovation, specific to Dr. Enayati, and rigor, specific to the business world where most of the communication was directed. We have developed Enayati Group to ensure a communication umbrella for all the initiatives Dr. Wargha Enayati endorsed. 

With the new brand identity, Dr. Wargha Enayati can easily endorse each initiative in his portfolio, whether it is a business project or a social one. Enayati Group makes it easy to transfer brand awareness between person and project and to see the whole picture of Enayati’s vision for the medical sector.