The first fully-dressed lingerie
campaign with a twist...
campaign with a twist...
Lingerie advertising? Just get a hot model wearing incredibly sexy underwear and not much else, right? So when Wonderbra asked us to create a European campaign to grab women’s attention in their current range of Wonderbra’s, we made one big change.
Our hot model was fully clothed. Wonderbra Decoder is an integrated campaign with a mobile app at the core. Harnessing innovative tech to decode and transform traditional media, it syncs up screens and channels so they work together in real time and real space.
Attention-grabbing technology to put
the wonder back in Wonderbra
the wonder back in Wonderbra
HD sound technology syncs YouTube video and audio across devices.
Giving a glimpse on the mobile screen of what’s happening behind the curtain on the desktop
Giving a glimpse on the mobile screen of what’s happening behind the curtain on the desktop
Uncover her secret
The Decoder app reveals the secret behind each look, in situ and in real time.
Thanks to the special patterns that run down the side of each ad.
Thanks to the special patterns that run down the side of each ad.
Bringing compelling magic to traditional media.
