My job was to create packaging for a Cabella brand multi-tool that would appeal to a specific audience. I chose to market towards young males with friends that try to act big and burly by buying a multi tool with dangerous sounding tools like the knife and saw.
Out of this audience came the story of Knife Johnson and Bone Saw Brady, the two mascots of Sidekicks. I personified them to be close friends and created a simple color pallet that related to a player one and two aspect.