In Sanskrit, the word yoga comes from the root yuj which means ‘to add’, ‘to join’, ‘to unite’, or ‘to attach’ in its most common senses. Anne Baan Hofman started teaching yoga in 2016 with a dynamic and centered approach. Within every yoga practice you can focus on a different intention to expand your practice. In line with this, we created an identity which visualizes these attributes through cropped pictures, curved text and highlights. We also created a pattern which expand the identity and can be used in print and online.