Promote MTS Total Internet (home and phone internet, under one plan), while also introducing Manitoba to their new brand.

Our thinking began with asking the question customers should be asking: If home internet and phone internet are the same thing, why should I be paying twice for it? We then developed our concept around the fact that internet is all-encompassing, and used 'mirrored visuals' to create various tactics to help Manitobans start thinking of “two kinds of internet” as just one. 

With a robust concept developed, we were able to produce a wide range of tactics for MTS’s biggest campaign of the year, that included TV, pre-roll, print, direct mail, banners, social, and more.