MTS Total Internet
Copywriter: Dan Hawkins, Art Director: Joceyln Wong, CD: Addie Gillespie
Promote MTS Total Internet (home and phone internet, under one plan), while also introducing Manitoba to their new brand.
Our thinking began with asking the question customers should be asking: If home internet and phone internet are the same thing, why should I be paying twice for it? We then developed our concept around the fact that internet is all-encompassing, and used 'mirrored visuals' to create various tactics to help Manitobans start thinking of “two kinds of internet” as just one.
With a robust concept developed, we were able to produce a wide range of tactics for MTS’s biggest campaign of the year, that included TV, pre-roll, print, direct mail, banners, social, and more.