Daniel Hawkins's profile
MTS Total Internet
Brainstorm session
MTS Total Internet 
Client: MTS
Copywriter: Dan Hawkins, Art Director: Joceyln Wong, CD: Addie Gillespie
Spring 2016

Promote MTS Total Internet (home and phone internet, under one plan), while also introducing Manitoba to their new brand.

Our thinking began with asking the question customers should be asking: If home internet and phone internet are the same thing, why should I be paying twice for it? We then developed our concept around the fact that internet is all-encompassing, and used 'mirrored visuals' to create various tactics to help Manitobans start thinking of “two kinds of internet” as just one. 

With a robust concept developed, we were able to produce a wide range of tactics for MTS’s biggest campaign of the year, that included TV, pre-roll, print, direct mail, banners, social, and more.
30 Sec TV spot
Social Video
15 sec Pre-roll
MTS Total Internet

MTS Total Internet


Creative Fields