El Gusano Taquería
Based on Collaroy Street in Sydney Australia, El Gusano is a taco restaurant who wants to bring the atmosphere of the Mexican traditions and the proper way to prepare and eat a traditional taco brought from the Mexican country to the people in Australia.
Our solution was to create a brand based on the Mexican traditions like the sign painting that exist in most of all the local taquerias in México, we create a character and the atmosphere of the Mexican wrestling that represent the great Mexican taco with a very clean aesthetics and a vibrant color palette as only in Mexico exists.
