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    To better reflect Gas Métro’s complete energy offering (from gas to renewable energies), we developed a strong identity that evokes action, one o… Read More
    To better reflect Gas Métro’s complete energy offering (from gas to renewable energies), we developed a strong identity that evokes action, one of the company’s core values. We imagined a verb, Énergir, a melding of “énergie” (energy) and “agir” (take action) to invite people to initiate change. We created a logo made of rods that take a variety of shapes. When grouped together, they can illustrate different types of energy. When integrated with a photo, they trigger a series of actions. Moreover, the two shades of blue ensure continuity with the previous brand. Read Less
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