LOGO EXPLORATION
FINAL LOGO
CHANGING IDENTITY
WAVELENGTH OF SOUND IS ALWAYS VARIED DEPENDING ON THE SOURCE OF SOUND. ECHO CAN BE LONG AND SHORT, HARSH AND SOFT IT CHANGES DEPENDING ON THE FORCE OF SOUND. CHANGING IDENTITY DOES JUSTICE TO THE NATURE OF ECHO.
TYPEFACE


COLOR SCHEME
ECHO IS A SOFTER AND HAZY VERSION OF SOUND. USE OF TINTS GIVES A SOFTER LOOK TO THE WHOLE IDENTITY AND USE OF BLACK AND WHITE GIVES ELEGANT CONTRAST TO THE WHOLE IDENTITY.





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