就是这样的喵® Meow Cafe | Brand Design
就是这样的喵®️

Meow Cafe Brand Design Upgrading 猫主题咖啡厅品牌形象升级设计

Coordinate Guangzhou, a year of business, has a stable group of fans, and in the local cafe is small and famous, cat theme cafe is more prominent.
The family cafe has a friendly atmosphere and no distance between people and cats. It is more impressive to love cats than to love customers.
From two cats to a pile of cats.

Two shopkeepers and one of the oldest and most popular cats in the shop: Shu Ke and beta.
Family, warmth, human and cat, are identifiability.

坐标广州,营业一年,已有一众稳定粉丝群,且在本地咖啡厅中小有名气,猫主题咖啡厅中较为突出。
家庭式咖啡厅,氛围亲切,人与猫咪没有距离。以爱猫胜过爱顾客给消费者留下深刻印象。

由两只猫,发展成为一堆猫,
以两位店主以及店内人气最高,年龄最大的一对猫咪:舒克、贝塔为原型。
家庭、温暖、人与猫、具有识别性。

Design 设计 | Jean Huang 黄靖 @Ear Studio 一耳





Original brand image:
Popularization, lack of memory and uniqueness.
Lack of branding, and more than a year of business, most customers do not remember the name of the shop.

原品牌形象:
大众化,缺乏记忆点、独特性。
缺乏品牌性,营业一年多仍存在大部分客户不记得店名现象。





Electronic page posters after upgrading brand image
With every cat as a star
Embedding new image tone to enhance memory

升级品牌形象后 电子页面宣传海报
以每只猫咪作为明星推出
植入新形象色调,加强记忆






Original store image
Gloomy, passing easily overlooked, signboard hue and so on is not obvious, is not conducive to brand communication.

原店面形象
灰暗、路过容易忽视,招牌色调等不明显,不利于品牌传播

After updating the store
更新门店形象后



























就是这样的喵® Meow Cafe | Brand Design
4
51
0
Published:

就是这样的喵® Meow Cafe | Brand Design

4
51
0
Published:

Tools

Creative Fields