This dream city is always filled with smiles and vitality.Panasonic’s products and services,
using current and future advanced technologies, are supporting people’s lives and businesses here.
Would you like to see how "A Better Life, A Better World" have become a reality?
And it was matched with the style of our illustration.
To make more fun to viewers,
we mixed old-school-future images especially inspired from 50's-70’s ideas.
It reflects detail in the illustration, bright-colored buildings, curved shaped vehicles and so on.
In addition, we also mixed old buildings to feel the warmth of the people living in the city.
People are living and enjoying their lives in that world.
So we tested some scales and chose the best one.
- Even if the houses are made smaller, the people have to keep a recognizable size.
"City - Night entertainment - Factory - Residential area"
There are 4areas with different scales and they are continuous.
So we use clouds as joints to connect each area without discomfort.
In the night stage, we showed entertainment with the light of Panasonic in the dark night.
We couldn't use usual black lines for dark base color, so we expressed it by drawing lines with a bright color of light.
In the stage of the residential area which was zoomed up the most, some of them were represented by a skeleton to show the inside.
This was decided at the final process, so it was hard to change, but it made a good result.
we were able to express the atmosphere of people's living and it became more interesting.
Did you find them? There is also a lot of detail from other people's lives.
In Panasonic Center (Ariake, Tokyo) ,100th anniversary corner.
You can feel this world with the big EL display (4m size).
Created with 1Pac http://1pac.jp/
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