The Sigma series is the main wine series of Sgouridi Wines Ltd. The aim was to refresh the packaging in order to add surplus value and to emphasize the product itself.

Within the overall rebranding of the company we created a minimal label by using the new logo as a cut-out inside the label so that the consumer is able to focus inside the product itself: the wine. The cut-out of the logo inside the label highlights the importance that the company is giving to the wine production and it invites the consumer to test the result through its "filter".

At the same time we raised the degree of difficulty in the production of labels, since the existence of cutter within the label was a challenge for the Greek market of labelling. The result was a unique and yet simple label that elevates the product.