As a climber and an athlete, I always felt I should eat natural and healthy products. Oatmeal is one of the most prominent symbols of healthy food, and is very recommended for athletes and anyone who wishes for a natural and nutritious meal. Though too often, packaging of this sort of food is very boring and completely un-motivating. Therefore I decided to create a series of packages, inspired by shapes and typography from the sports industry, so people like me would get motivated when shopping for healthy food.
Package design course, 3rd year, Shenkar
Guidance: Dekel Bobrov
The following colour system helps the consumer distinguish between packaging of just oats and more complex products like muesli or granolla.
Thank you!
