In 2007 Document Management Industries Association (formely the National Business Forms Association) re-branded to become Print Services & Distribution Association (PSDA).
I designed the new logo (with brainstorming and concept assistance from PSDA''s Marketing Director) as well as the identity package shown below.
The new brand was introduced to the membership at our 2008 Print Solutions Conference & Expo via our booth graphics and numerous signs and banners as well as marketing collateral.
Below are examples of misc. membership materials and membership recruitment promotions and ads that were created as a result of the new brand.
Magazine Ad
Web Ads: one static and one rotating GIF with 3 images.
Member Recruitment Brochures (above and below)
Member Recruitment Email
New Member ID Card and Welcome Letter (ID card and a business card for our CEO peel off the bottom)
New Member Email
Email to members reminding them to use our online membership directory.
Standard email design used as a template for PSDA's ongoing webinars.
