Ruth's Chris
Who doesn't love a great steak? Besides vegetarians. Or ovo vegetarians. Or ovo-lacto vegetarians, vegans, pescatarians, pollotarians, pollo-pescatarians, fruitarians, or people who are fasting or following a raw diet. With apologies to that small minority, this fully-responsive site redesign was created as a shrine to sizzling hunks of USDA Prime.
Role:
Associate Creative Director
Associate Creative Director
Crew:
Jen Howard, Art Director
Lamon Bethel, Designer
Rachel Gillett, Writer
Jen Howard, Art Director
Lamon Bethel, Designer
Rachel Gillett, Writer
The design system needed to be flexible enough to accommodate over 150 different franchise pages.
