Interior Design Award: Crockers Jewelry-Leslie McGwire

Concept to Completion: asid jewelry Retail design interior decorator interior designer Commericial Interior Design construction Lighting Design

INTERIOR DESIGN COMPANY FOR THE JEWELRY INDUSTRY: Leslie McGwire™, ASID Allied, President of Leslie McGwire™ & Associates - a premier jewelry interior design company

"Leslie McGwire is an amazing interior designer. She is on time, creative, and very confident in her award wining design ideas. A true pleasure to work with. I would not take on designing a new store without her!"

Shane Woodruff, President Crocker's Fine Jewelers, Taxarkana, TX

2015

Instore Jewelry Magazine, America’s Coolest Big Jewelry Store
Second Place
Crockers Jewelers — Texarkana, TX

Our Promise at Crocker's Jewelers is to provide our customers with a shopping experience that will exceed their expectations of our store, our merchandise and our service.

Crocker's Jewelers will accomplish this by:

Providing you with exceptional attention with every visit to our store.

Helping you celebrate your life's special occasions.

Providing superior value in terms of merchandise quality, price, selection and satisfaction.

A commitment to conduct ourselves with integrity and exceed our customer's expectations in every facet of our business.

We realize that individual taste, styling and design are extremely important to you when you decide to make your jewelry purchase. Our aim is to provide quality services and products with the highest degree of customer satisfaction. Our globally sourced designs help to express your unique personality and suit your lifestyle. We will personally help you to select the exact style & design that will celebrate the important occasions and milestones of your life.

We have a fabulous collection of classic to contemporary jewelry designs and unique styles that nurture your emotions and enhance the joy of gift giving and receiving. The inspiration for our jewelry designs comes from you, our customers, as well as the jewelry trade shows that we attend to source the latest and most innovative jewelry products from across the globe. At Crocker's Jewelers, you will find a wide selection of fine jewelry, from exquisite Bridals, gorgeous Fashion Rings, beautiful Earrings & Pendants, to attractive Bracelets as well as many Unique and Custom Styles. Our spectacular selection of jewelry is available with a variety of high quality diamonds, emeralds, rubies, sapphires, tanzanite, pearls, aquamarine and other semi-precious gemstones. We have a stunning collection of gold and silver jewelry, as well as many fine watch brands to provide you with a wide range of choice for every occasion.

Always competitively priced, Crocker's Jewelers is committed to being your vital link to the world of beautiful jewelry!

Leslie McGwire™ ASID Allied has over 30 years in business development, interior design, equipment, furniture sales and marketing services for health, wellness, fitness, beauty, medical, health care and hospitality environments as well as retail, salons, resorts, spas and jewelry businesses. Leslie McGwire™ & Associates provides design services and equipment anywhere in the United States and abroad. Leslie McGwire™& Associates offers interior planning, conceptual and comprehensive design through all facets of the project including: programming, schematic, development and construction with disciplines in space and floor plan design, computer renderings, 3D illustrations, lighting, color, construction details, theme, feasibility, retail space, fixture planning and furniture design. We offer traditional lease-to-own programs (with tax advantages) to 100% financing, and we can help find a solution that is right for you.

Leslie McGwire™ ASID, Allied Call for Interior Design Consultation 248-912-2661
Website: http://www.lesliemcgwire.com Email: Leslie@LeslieMcGwire.com

Leslie McGwire™ ASID Allied has over 30 years in business development, interior design, equipment, furniture sales and marketing services for health, wellness, fitness, beauty, medical, health care and hospitality environments as well as retail, salons, resorts, spas and jewelry businesses. Leslie McGwire™ & Associates provides design services and equipment anywhere in the United States and abroad. Leslie McGwire™ & Associates offers interior planning, conceptual and comprehensive design through all facets of the project including: programming, schematic, development and construction with disciplines in space and floor plan design, computer renderings, 3D illustrations, lighting, color, construction details, theme, feasibility, retail space, fixture planning and furniture design. We offer traditional lease-to-own programs (with tax advantages) to 100% financing, and we can help find a solution that is right for you.

Leslie McGwire™ ASID, Allied Call for Interior Design Consultation 248-912-2661
Website: http://www.lesliemcgwire.com Email: Leslie@LeslieMcGwire.com

WHAT THE JUDGES SAY

Paco Underhill:
I like the ceilings. Presentation is often about impressive spaces (read: high ceiling) but creating intimacy (read: lower ceiling) helps foster the sale.

Pamela Froman:
I loved the mixture of elegance with fun touches, like the colorful children’s area. I think the private rooms for clients who don’t want to shop in front of everybody are nice; I have worked with men who don’t want to be seen looking for engagement rings and this is perfect.

Kevin Reilly:
The philosophy that Crocker’s customers are “celebrities” is a very compelling one. Featuring local artwork and images of local newlywed couples is a creative way to engage their community.

Monica Stephenson:
I love that Crocker’s is embracing social media wholeheartedly.

Paul J. Russell:
The store has a stand-alone presence that screams elegance. I love the exterior architecture and the well designed interior, including the top-of-the-line shop-in-shops, man cave and the kids’ corner. This isn’t your ordinary jewelry store, the advertising is integrated and relevant, but presents the same flair as most upscale jewelry stores.

http://instoremag.com/cool-stores/big-cool-2-crockers-fine-jewelry#!crockers_chandelier

http://instoremag.com/instore/america-s-coolest-stores/16711-big-cool-2-crockers-fine-jewelry.html#!crockers_chandelier

“I knew I wanted this store to stand out. I wanted a grand presence while keeping it welcoming,” Woodruff says.

Although Woodruff spent several years dreaming up and sketching the initial plan himself, he gives interior designer Leslie McGwire credit for achieving that balance in both the exterior and interior design of the 8,000-square-foot Crocker’s Fine Jewelry store he opened last year.

“We wanted to mix it up a little, mood-wise,” says McGwire, who softened the impact of the dramatic, elegant space with silk draperies, distressed flooring, chocolate brown cases and a fireplace lounge area, where shoppers can kick back, put their feet up and watch TV.

As for the drama, the entryway is accented with two 3-foot-tall gas lanterns scaling the sides of large custom built wrought-iron doors, which feature the Crocker’s logo in the center. The wrought iron details are carried throughout the store in chandeliers and sconces.

Drawing on her experience as a spa designer, McGwire brought in touches of glamour, designing 15-foot-tall glass mosaics for each side of the entryway, using colors that established the palette for the entire store. Gold in the chandeliers and subtle specks of diamonds in wall coverings add to the luxurious effect. The two-tiered, two-tone ceilings mirror the shape of the case layout and provide the perfect height for lighting the cases below.

“Everything in the store has a specific purpose and flows wonderfully,” says Woodruf.

http://instoremag.com/cool-stores/big-cool-2-crockers-fine-jewelry#!crockers_chandelier

JCK LUXURY Retailer of the Year (2016) was awarded to Crocker's Jewelry.

Read the link.

I knew I wanted this store to stand out. I wanted a grand presence while keeping it welcoming,” Woodruff says.

Although Woodruff spent several years dreaming up and sketching the initial plan himself, he gives interior designer Leslie McGwire

credit for achieving that balance in both the exterior and interior design of the 8,000-square-foot Crocker’s Fine Jewelry store he opened last year.

“We wanted to mix it up a little, mood-wise,” says McGwire, who softened the impact of the dramatic, elegant space with silk draperies, distressed

flooring, chocolate brown cases and a fireplace lounge area, where shoppers can kick back, put their feet up and watch TV.

As for the drama, the entryway is accented with two 3-foot-tall gas lanterns scaling the sides of large custom built wrought-iron doors, which feature

the Crocker’s logo in the center. The wrought iron details are carried throughout the store in chandeliers and sconces.

Drawing on her experience as a spa designer, McGwire brought in touches of glamour, designing 15-foot-tall glass mosaics for each side of

the entryway, using colors that established the palette for the entire store. Gold in the chandeliers and subtle specks of diamonds in wall coverings

add to the luxurious effect. The two-tiered, two-tone ceilings mirror the shape of the case layout and provide the perfect height for lighting the cases

below.

“Everything in the store has a specific purpose and flows wonderfully,” says Woodruff

http://instoremag.com/cool-stores/big-cool-2-crockers-fine-jewelry#!crockers_chandelier

http://www.jckonline.com/2016/06/03/meet-crockers

“I knew I wanted this store to stand out. I wanted a grand presence while keeping it welcoming,” Woodruff says. Although Woodruff spent several years dreaming up and sketching the initial plan himself, he gives interior designer Leslie McGwire credit for achieving that balance in both the exterior and interior design of the 8,000-square-foot Crocker’s Fine Jewelry store he opened last year.

“We wanted to mix it up a little, mood-wise,” says McGwire, who softened the impact of the dramatic, elegant space with silk draperies, distressed flooring, chocolate brown cases and a fireplace lounge area, where shoppers can kick back, put their feet up and watch TV.

As for the drama, the entryway is accented with two 3-foot-tall gas lanterns scaling the sides of large custom built wrought-iron doors, which feature the Crocker’s logo in the center. The wrought iron details are carried throughout the store in chandeliers and sconces.

Drawing on her experience as a spa designer, McGwire brought in touches of glamour, designing 15-foot-tall glass mosaics for each side of the entryway, using colors that established the palette for the entire store. Gold in the chandeliers and subtle specks of diamonds in wall coverings add to the luxurious effect. The two-tiered, two-tone ceilings mirror the shape of the case layout and provide the perfect height for lighting the cases below.

“Everything in the store has a specific purpose and flows wonderfully,” says Woodruff.

http://instoremag.com/cool-stores/big-cool-2-crockers-fine-jewelry#!crockers_chandelier

View the youtube on Crocker's Jewelry: https://www.youtube.com/watch?v=mQKbF2cq3Cs

Leslie McGwire™ has over 30 years in business development, interior design, equipment, furniture sales and marketing services for hospitality environments as well as retail space, salons, resorts, spa and jewelry-based businesses. She’s kept pace with the convergence of design skills and solid management experiences, while continuing to forge key alliances and partnerships.

Leslie McGwire™ began in salon, spa, and resort design, and was instrumental in the creation of the Salon & Spa Design Studio for tng worldwide 19 years ago. She left California in 2001 and spent ten years building an impressive career, working as Western Regional Sales Director and Design Director for both Takara Belmont and Belvedere USA. Her journey eventually took her back to where it all began, and she became the Vice President of Sales for The Industry Source Salon & Spa Design Center. Following her great success there, she set out on her own, achieving her dream of creating her very own commercial interior design consulting company. Leslie McGwire™ & Associates provides turnkey interior design assistance for new and remodeling space in the United States.

A member of ASID, Allied (American Society of Interior Designers), Leslie has won 17 national design awards, including the prestigious Salon Today awards. Some notable locations she’s designed include: Belle Jewelers, Chambersburg, PA, The Wynn Hotel & Resort, Las Vegas; JM Marriott, Las Vegas; The Doves, Santa Monica; Jose Eber Salons in Beverly Hills, Las Vegas and Houston; Amadeus Salons & Spas in Newport Beach and Pasadena; and Premier Spa & Salon at Marshall Field’s (Macy’s) on State Street, Chicago; Douglas J, Rochester Hills, Michigan; Crocker’s Jewelers, Texas; Koerber’s Fine Jewelry, New Albany, Indiana; Welling & Company, Westchester, Ohio; and Storey Jewelers, Gonzales, Texas.

Though her leadership style and credible experience, Leslie McGwire™ shows her team how to best support the positive image and reputation of the brands and products. In addition to providing her own responsive, high-level talent, Leslie inspires her team to perform beyond their goals and deliver beyond the client’s expectations.

With true passion for business, design and the jewelry, salon, and spa industries, Leslie McGwire™ & Associates is a natural fit for fulfilling your needs. Turnkey designs and remodeling will exceed your expectations and dreams.