This game designed made for western fans of East Asian pop culture who often find the visual aesthetic and packaging of cute, young-looking idols appealing. Ideally, they're familiar with screen-based technologies and have some game experience under their belt. However, these fans also don’t fully understand what happens behind the scenes in the industry and/or/but don’t like what the industry does.

Foreign pop culture consumption may involve possible ignorance to foreign cultural norms. Not fully grasping what goes on in the background may cause fans to accidentally perpetuate harmful practices in the industry they like so much.

Perhaps the best way to learn and understand industry practices is to “experience” it—through gameplay. By interacting with idols as a "manager," players may come to understand how much more complex the idol industry can be. While it may introduce some new concepts, Pretty Idol Star is not meant to for those who are disinterested in or unfamiliar with East Asian idol culture but to enrich and further expand on the player’s existing knowledge.