YBY is a Tupi-Guarani word and means “earth, ground on which one treads”. With the head in the new paradigms and the feet on the ground, YBY Partners is a lean and differentiated Management Consulting, committed to open new frontiers to bring up to the market new trends, theories, methods and technological tools.
Our job was to debug the original logo design, make its branding robust, and establish a differentiated visual communication line in an extremely competitive and volatile market.
