Cravings is a food recommendation app that suggests places to eat or get food from according to the food that you are ‘craving’, this is based off of user reviews and ratings of different places. For example if you were craving spaghetti bolognese it would suggest the best places in your vicinity that produce that dish, such as Zizzi’s or Prezzo’s.  

The targeted demographic for this app is young professionals around the age of 25–35. In this bracket they are beginning to make a steady income with dispensable funds that they are willing to spend on food, and will be open to spending more money in order to get better quality food. In addition to this, younger people will be more inclined to want to use an app speedily in order to reach their goal with the app, meaning they will be seeking a time efficient response to their goal. Since it is likely the app will be used once a person is hungry, it needed to be very clear to navigate through to the end goal.