Branding can be a lot of fun, especially when the client is a lively person. Tammy Crowley-Deloatch owns a fitness center that was undergoing a massive transition in terms of staff, vision, and service offerings. She had recently come into a new place in life emotionally and after talking with her extensively, I suggested the name "New Day Fitness", and she immediately lit up with excitement about it.
The branding process was one of encapsulating Tammy's energy and fun while balancing that with her professionalism. The results have been outstanding, with the staff and patrons of the fitness center completely buying into the new brand.
Also included in this project was signage, apparel, a website, and print material.