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    With increased competition in the adult education market, a dated visual identity and decreasing enrolments, the CAE undertook extensive market r… Read More
    With increased competition in the adult education market, a dated visual identity and decreasing enrolments, the CAE undertook extensive market research with their agency partner, Venus Education to revitalise brand. The positioning statement “Keep Growing” paired with a colourful visual execution communicates the CAE’s passion for adult education, it’s funky Melbourne CBD location and the breadth of courses on offer, and appeals to the diversity of students enrolling – from VCE and foundation studies to lifestyle short courses, book groups and languages. Results are increased brand awareness, more students enrolled per course, fewer course cancellations and a growing subscriber list. Read Less
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