Sweet Escape Bakery
(Corporate Identity and Branding)
Sweet Escape is a fictional gluten free bakery that aims to reintroduce desserts in a more health beneficial light by providing healthier substitutes as well as alternatives to sugar.
A triadic pastel colour palette that is comprised of 3 PANTONE Spot Colours were chosen to represent their identity as an all inclusive dessert bakery. From there, ties in with the choice of a rounded logotype, to communicate brand friendliness towards its consumers and the environment.