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    Design and art direction for the first big size all green and nature friendly billboard for Beck's beer.
100 kilograms of live moss were shaped into graphic elements that symbolize
Beck’s brand ingredients - young, free, open-minded, innovative and trend-setting,
and then installed consecutively on a 5x9m OOH, thus gradually forming
a shape of a bottle and delivering the message.
Advertising AgencyLowe Swing Communications, Bulgaria
Art Director: Stefan Chinov
Copywriter: Emanuela Chahinian
Illustrator: Stefan Chinov