As part of the 22 million strong European K-pop fanbase, K-bomb knows the struggles of getting your hands on official quality K-pop merch. The European fanbase, unlike the American and Asian fans, are faced with low-end unofficial products or never-ending delivery deadlines and inflated prices. K-bomb decided to change this by building the store European K-pop fans have always dreamt of!
The brand is a celebration of the expressive and energetic culture of K-pop. The logo itself is based on the finger heart gesture popular amongst K-pop fans and idols which represents love. The bold custom type is combined with a confident and electric colour palette. The dynamic visual system of K-bomb is interactive and animated. The graphic elements are created in a comic 3D style which interacts within the photographic images. The brand has a suite of kinetic patterns that provide youthful energy while tapping into popular gif culture.
