METASEMANTIC LOGO
I was assigned to design a logo which had to recreate a flexible effect through phonetics and graphics.
The word "metasemantic" comes from a style of poetry in which the authors use meaningless words in order to recreate the emotions using only their phonetics.
I came up with "FLIUNX" which phonetics reminded me of a flexible/elastic effect.
Graphically speaking, I tried to simulate a trampoline used in swimming pools in order to make those beautiful dives.
Font Arima Madurai
Simpler version (requested)
I was tasked to simplify the first proposal, removing water (only typographic elements were allowed for this project) and pronouncing the trampoline part.
