Realizing tough competition in the industry I came up with the idea to set the brand apart from its competitors by using trendy at the time and uncommon for the industry black colour.
Prevailing black with a small red accent gives an impression of a solid and grounded company, while simplicity of the composition keeps it contemporary.
The photo with a great perspective creating a sense of freedom and new opportunities which learning English provides, smoothly leads the viewer to the main message.
The Black campaign was reproduced on various media, culminated in a calendar-album for the next year.
Prevailing black with a small red accent gives an impression of a solid and grounded company, while simplicity of the composition keeps it contemporary.
The photo with a great perspective creating a sense of freedom and new opportunities which learning English provides, smoothly leads the viewer to the main message.
The Black campaign was reproduced on various media, culminated in a calendar-album for the next year.
