Rick Berkelmans' (1986) work consists of a vibrant mix of strong shapes, weird characters and bold colors. Never being too much in your face, Berkelmans always makes sure his work is packed with a certain attitude, casual but clever, tactile but professional. The distinctive touch to his work is Rick's love for printing techniques, which combines his fresh illustrations with a nice vintage look. Rick lives and works in Breda where he runs his oneman design studio Hedof. With a combination of commercial projects and exhibitions he raised his profile on an international level.

Awesome idea to raise money for WWF, I am very involved in the environment and the future of this planet and all its beautiful nature. So let's do this. For the design, I wanted to portray something "cool" and "fierce" on the socks, a little something that is hidden most of the time but every now and then you see a flash of the tiger that boosts your mood and feeling. I wanted the socks to be black, but I couldn't resist throwing in some awesome bright colors, this just adds so much personality to both the socks and the person wearing it. I wear yellow and pink socks all the time and my friends make fun of me but it is a little detail that shows who I am and I feel confident to rock some cool pink socks.