Chic Tech-Where Fashion Meets Technology Branding
Chic Tech - Where Fashion Meets Technology

Chic Tech is a unique collaborative hub where fashion meets technology.
It connects and empowers fashion and tech innovators to develop new markets and products in unique ways. It leverages cross-industry collaboration to blur the line between the two independent industries.

Our task was to create a striking, strong and modern identity that establishes the brand as a leader in supporting the fast growing FashTech industry. The branding was created based on Chic Tech's crucial role: To bridge Fashion and Technology.

- Connecting the two industries
Two circular shapes in different colors represent each industry; they merge into one shape with a new color.

- Stylized metaphor graphics for Fashion and Technology
The form of digital data is embellished by the various sewing stitch patterns.

- Futuristic intriguing imagery 
The theme of the three main photography consists of Chic Tech's brand mission:
1. Connect and empower fashion and tech innovators
2. Help grow the emerging FashTech community and industry
3. Only people make it possible: Thoughtful genuine services

All the geometric shapes were handmade and turned into a stop motion animation to embody Chic Tech's humanity aspect. 

A massive thank you to Junko Kitano and Yuki Hattori!!! Thank you so much everyone!
Chic Tech-Where Fashion Meets Technology Branding
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Chic Tech-Where Fashion Meets Technology Branding

Chic Tech - where fashion meets technology At Chic Tech, we connect and empower fashion and tech innovators to develop new markets and products Read more
2
190
1
Published:

Tools

Adobe Illustrator
Adobe Photoshop
Adobe After Effects

Creative Fields

Copyright Info

Attribution, Non-commercial, No Derivatives

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