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    Chic Tech - where fashion meets technology At Chic Tech, we connect and empower fashion and tech innovators to develop new markets and products… Read More
    Chic Tech - where fashion meets technology At Chic Tech, we connect and empower fashion and tech innovators to develop new markets and products in unique ways. We leverage cross-industry collaboration to blur the line between the two independent industries. We want to help you connect the dots to build communities and collaborative partnerships. You may be a style-forward runway fashion designer or high-tech manufactures seeking growth in the wearable tech industry; or a high tech manufacture with ideas and prototype but looking for style enhancement; or an executive seeking insight for future trends in wearable fashion, or in need of market research analytics, or on the hunt of network with innovators through events. Chic Tech can help find your solution! Read Less
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Chic Tech - Where Fashion Meets Technology

Chic Tech is a unique collaborative hub where fashion meets technology.
It connects and empowers fashion and tech innovators to develop new markets and products in unique ways. It leverages cross-industry collaboration to blur the line between the two independent industries.

Our task was to create a striking, strong and modern identity that establishes the brand as a leader in supporting the fast growing FashTech industry. The branding was created based on Chic Tech's crucial role: To bridge Fashion and Technology.

- Connecting the two industries
Two circular shapes in different colors represent each industry; they merge into one shape with a new color.

- Stylized metaphor graphics for Fashion and Technology
The form of digital data is embellished by the various sewing stitch patterns.

- Futuristic intriguing imagery 
The theme of the three main phography consists of Chic Tech's brand mission:
1. Connect and empower fashion and tech innovators
2. Help grow the emerging FashTech community and industry
3. Only people make it possible: Thoughtful genuine services

All the geometric shapes were handmade and turned into a stop motion animation to embody Chic Tech's humanity aspect. 

A massive thank you to Junko Kitano and Yuki Hattori!!! Thank you so much everyone!