Chic Tech is a unique collaborative hub where fashion meets technology.
It connects and empowers fashion and tech innovators to develop new markets and products in unique ways. It leverages cross-industry collaboration to blur the line between the two independent industries.
Our task was to create a striking, strong and modern identity that establishes the brand as a leader in supporting the fast growing FashTech industry. The branding was created based on Chic Tech's crucial role: To bridge Fashion and Technology.
- Connecting the two industries
Two circular shapes in different colors represent each industry; they merge into one shape with a new color.
- Stylized metaphor graphics for Fashion and Technology
The form of digital data is embellished by the various sewing stitch patterns.
- Futuristic intriguing imagery
The theme of the three main phography consists of Chic Tech's brand mission:
1. Connect and empower fashion and tech innovators
2. Help grow the emerging FashTech community and industry
3. Only people make it possible: Thoughtful genuine services
All the geometric shapes were handmade and turned into a stop motion animation to embody Chic Tech's humanity aspect.