Manukau Institute of Technology
Manukau Institute of Technology (MIT) is a tertiary education provider based in South Auckland, New Zealand. A campaign was needed to inspire prospective students to study at MIT, and to encourage enrolement in the Term 3 / Quarter 4 intake – the last one of the year. My solution boldly states 'Brighten up your future', accompanied with bright and impactful island-inspired floral patterns which speak to the target audience (locals of whom a large percentage are Pacific Island and Maori). The subheads encourage starting in Term 3 / Quarter 4.