Brand Identity for North Avenue Smart Corridor
A branding design exercise for the North Avenue 'Smart Corridor' project in Atlanta, GA. The Smart Corridor is a roadway that had sensors and other IOT (Internet Of Things) devices inbuilt, to make for smarter, and safer roadways.
This design is reminiscent of the circuit board , with the way the wiring and chip is designed. The 'star' symbol represents a spark, that depicts smart devices. And the North Star. The overall logo is supposed to feel less 'techy' & focus more on the surrounding neighborhood of the Smart Corridor.