Brand Identity for North Avenue Smart Corridor
A branding design exercise for the North Avenue 'Smart Corridor' project in Atlanta, GA. The Smart Corridor is a roadway that had sensors and other IOT (Internet Of Things) devices inbuilt, to make for smarter, and safer roadways.
Chandra_Iteration1_Option1_logo
Chandra_Iteration1_Option2_logo
Chandra_Iteration1_Option3_logo
Chandra_Iteration1_Option4_logo
Chandra_Iteration1_Option1_light post banner
Chandra_Iteration1_Option2_light post banner
Chandra_Iteration1_Option3_light post banner
Chandra_Iteration1_Option4_light post banner
Chandra_Iteration2_Option1_logo
This design is reminiscent of the circuit board , with the way the wiring and chip is designed. The 'star' symbol represents a spark, that depicts smart devices. And the North Star. The overall logo is supposed to feel less 'techy' & focus more on the surrounding neighborhood of the Smart Corridor.
Chandra_Iteration2_Option1_Pattern
Chandra_Iteration2_Option1_Pattern2
Chandra_Iteration2_Option1_ColorOptions & App logo options
Chandra_Iteration2_Option1_app icon
Chandra_Iteration2_Option1_app website
Chandra_Iteration2_Option1_website
Chandra_Iteration2_Option1_Shuttle+Wifi+Litter
Chandra_Iteration2_Option1_Light Post
Chandra_Iteration2_Option1_Banner
Chandra_Iteration2_Option2_logo
Chandra_Iteration2_Option2_Shuttle+Wifi+Litter
Chandra_Iteration2_Option2_Lightpost
Chandra_Iteration2_Option2_website
Chandra_Iteration2_Option2_Concept image
Chandra_Iteration3_Option1_logo
Chandra_Iteration3_Option2_logo
Chandra_Final_Color Palette+Typeface
Chandra_Final_Logo
