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    The importer and distributor of Graham Beck in Sweden, Primewine, commissioned Creative Space to develop the marketing platform for this South Af… Read More
    The importer and distributor of Graham Beck in Sweden, Primewine, commissioned Creative Space to develop the marketing platform for this South African wine. This was one of a series of ads we produced. High impact in all press gave Graham Beck a solid boost in sales. Read Less
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Graham Beck
Probably one of the "most value for money" wines of South African on swedish Systembolaget (in Sweden Systembolaget has a monopoly for selling alcoholic beverages over 3,5%). Aside of that fact, making ads for wines is highly regulated which makes marketing them quite a challenge.
 
Creative Space helped Primewine (the importer of Graham Beck to Sweden) with both a series of ads and a newly built branding platform suited to the swedish audience. Below you can view the results. In figures; sales soared.
Ad in client magazine.
Nwespaper ad. "A dinner with Graham Beck is like Facebook without friends."
Nwespaper ad for the Bag in a box. "A dinner without Graham Beck is ike Apple without Jobs".