F1 Engineered Insanity
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    F1 Engineered Insanity
Private Island is super proud to have delivered this mixed-media spot launching the re-branded Formula 1. Combining library and shot footage we showcase the exhilarating sights and sounds of a Formula 1 race. We're delighted to say it was 'Ad of the Day' on the Drum and a 'Contender' on Shots but more importantly the fans themselves are loving how their sport is portrayed in the film. Bring on Melbourne! The film was made for W&K London and TV spots will be running globally in the lead up to the Australian GP.
Prod Co: Private Island
Producer: Helen Power 
Director: Chris Boyle 
W+K Creatives: Philippa Beaumont, Freddy Taylor, Andrew Bevan 
W+K Producer: Anna Neilson 
Editor: Ben Stephens 
Online & VFX: Time Based Arts
Sound and SFX: String and Tins