Lindsey Messenger's profile

The Oracle Literary Journal

The Oracle Literary Project

One of my favorite projects I've ever worked on was rebranding and renewing my college's Student Literary Journal. Before I took over as Art Director, Layout Designer, and overall Everything Designer (it's a student production, so I wore many hats throughout the process), The Journal (A loose term at this point because it was still undecided if they wanted a journal or magazine) was a 28-paged word document that was printed in Black and White, and known only in a segment of the English Department...
The challenge here, was to produce almost a whole new creation out of nothing. There was limited knowledge of this entity around campus, which meant publication submissions were very thin to nonexistant. This is were being a part of both the, small, English community and the, much larger, Communications community came in handy. This first year was all about building community and knowledge around this project.
Which is what introduced "Oracle Open Mic Nights"
The open mic nights invited anyone (facutly & staff, Students, Loved ones, Random Passerbyers, literally everyone) to attend and share their poetry, short stories, screen play excerpts, etc. This labor of love didn't immediately garner a large following, but it definitely helped grow some "brand" awareness. To the point that we were able to see where we needed to grow and the direction we wanted to end up, and that year we published a 43 paged B&W magazine.
The branding for the next year's Open Mic Nights never ended. We wanted this year to bigger and better than ever. This project was to essentially become my capstone project. Kicking off the new school year, The Oracle was a name known across campus and our Open Mic Nights attracted larger audiences than ever before.
All of this work enabled us to turn The Oracle into what is was originally desired to be: An Academic Literary Journal that could be used and taught from in the future. We were able to garner such a large following that we had hundreds of enteries for both creative and critical works. We had to/were able to turn down enteries to make sure every entery matched our high criteria. What resulted was a beautiful Journal with 130 pages.
The Oracle Literary Journal
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