Romet bikes collection
I created bicycle frame logotypes for twelve city bikes from Romet collection. Due to significant differences between their form and riding style I proposed a division into three categories. ‘Retro’ are classic, vintage style bikes. ’City’ are modern style bikes and ‘Fit’ are fast and dynamic bikes.
Previously all city bikes belonged to one group named CITY. They all had the same looking ROMET labelling, regardless the style. Different were only names, frame colors and graphics. This year (2016) I designed a new Romet labelling, unique to each collection. The typography refers to historical emblems, used by the company in its crucial moments:
Retro - 40s mark the birth of ‘Zjednoczone Zakłady Rowerowe’ works (1948)
City - in the 70s works are transformed into a national enterprise named ‘Romet’ (1971)
Fit - in the 90s Romet becomes a privately owned company (1991)