After a seven year hiatus Ford is reintroducing the mid size Ranger to the US market. The ten day shoot took photographer John Roe and his crew all across Oregon from the beaches to the high mountains, exposing them to the ever-changing elements, ranging from rain, snow and fog to heavy winds. 

Our NY and London teams joined forces to work on this action packed reveal campaign. CGI Director Richard Levene from our NY studio was on set to capture clean background spheres and to swap in the new CGI model for the Australian stand-in. As the weather kept changing the crew had to react fast to get all the shots needed and it was a great experience to work with such a tightly knit team. 

Client: Ford
Agency: GTB
Creative Director: Todd Ruthven
Digital Art Director: David Nonthaweth
Art Producer: Gerry Kozikowski, Kim Harris
Photographer: John Roe
CGI & Retouching: Recom Farmhouse NY & London Team
Production: Roe Photo