YEŞİLAY DONATION CAMPAIGN
We aimed to raise awareness about Yeşilay , which accept donation, and encourage the public to donate. So we made a focus group study and based on the results we have learned that people usually donate money to people who ask change on the street, instead of any civil society organization. So, we observed the people who ask change. They were usually addicted and were using that money for drugs. So we strategized our way of communication to show those donates which don’t succeed and ensure them to use donations for charity. In the direction of our strategy we shoot a social experiment video. We behaved like an addicted person and asked people money in the street. And we gave our message as ‘‘Support fight against addiction not to addiction’’ to people who gave money to us.