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    3D animation inspired by the simplicity of the 2018 QLED TV and its "One Invisible Connection" that connects all components in one nearly undetec… Read More
    3D animation inspired by the simplicity of the 2018 QLED TV and its "One Invisible Connection" that connects all components in one nearly undetectable cable. Read Less
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To celebrate the launch of the 2018 Samsung QLED TV, Velvet Spectrum was tasked with finding inspiration in the simplicity of "One Invisible Connection". A simplified way of connecting all your components in one nearly undetectable cable.

Inspired by the simplification of complexity, this piece explores the intricate connections that unlocks a powerful yet subtle system.  

Animations were produced in 4k and 6k formats, which were presented during the launch event and used across social media. 

Special thanks to the team at R/GA and MUCH Presents.

"One Invisible Connection" - 4K
Concept Development