Samsung QLED TV
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    3D animation inspired by the simplicity of the 2018 QLED TV and its "One Invisible Connection" that connects all components in one nearly undetec… Read More
    3D animation inspired by the simplicity of the 2018 QLED TV and its "One Invisible Connection" that connects all components in one nearly undetectable cable. Read Less
    Published:

To celebrate the launch of the 2018 Samsung QLED TV, Velvet Spectrum created a visual story inspired by the "One Invisible Connection". Exploring the simplification of intricate components, coming together in one nearly undetectable cable.

Animations were produced in 4k and 6k formats, which were presented during the launch event and used across social media. 

Special thanks to the team at R/GA and MUCH Presents.


"One Invisible Connection" - 4K
Concept Development