Branding: Option B - The Future Now
Create a brand for an organisation that represents the human relationship to robots. An organisation that communicates the rights and aspirations of humans and how we relate to robots
This brand is a debating society of deep thinkers that openly discusses future issues, mainly to do with science, robotics and technology.
What’s the issue
Robots will be integrating into our society sooner than we think. Therefore we should discuss these issues now and not later on.
We are doing this because
Recently, AIs and robots have developed ideas and opinions from social media. They take on very extreme views. We want to stop this from happening.
Our Belief is: The future is now?
We need to tell
Our audience are Scientists, Politicians, Sociology students and people who just like to debate.
We’re different because
We are prepared for the future and we explore these topics in an ironical, Professional and questioning way.