Watson & Company's profile

Lexus

Watson & Company
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digital Experiential copywriting
A Launch for the New IS
Lexus

Partnering with one of the auto industry’s most iconic names, Watson & Company built a custom experience for the auto press to put the latest Lexus IS through its paces. Guiding reporters through a weekend in the North Carolina countryside, the experience championed the IS pedigree — all while driving impressions.
digital Experiential copywriting
digital Experiential copywriting
Lexus
Published:
Watson & Company's profile

Owner

Watson & Company's profile
New York, NY, USA

Lexus

A Private Preview and Experience to Launch the New IS Partnering with one of the auto industry’s most iconic names, Watson & Company built a cust Read More

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Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives