UX & UX/UI Trade website
The latest Trade Homepage design. Supported by a modal JQuery form proposal.
A key strategic proposal of mine is to focus on finding new trade customers that qualify for accounts. Here we have a trade application button on the homepage in a prime position.
Phase 2 page re-design. A more simplistic top bar layout with animated banner improvements to do the talking, quick product overviews utilising branding.
A proposal for a best sellers, trending chart to spark interest with b2b customers.
Below is a proposal for a modal query, floating window. This includes a quick to fill in email and business detail form. Enquiries can be followed up with email, sales calls and account vetting.
UX session on the trade website. B2B website, targeting specific buyers of Trade lighting, i.e. wholesalers and retailers. Customers must first sign up and qualify for a trade account (customers must have business premises with a trade counter to qualify). There is strictly no B2C sales from this website.

Quote of the session...

"We're selling to buyers! Easy right ;)"

Lighting companies have the coolest pen boards, complete with LED lighting!
Quickly scribbled and sketched ideas. Brainstorming and prioritising layouts. Two approaches...

1. Landing page style, website front cover for New customers that channels them downwards towards the footer and action points. 

2. Slightly more interactive page with proposed Javascript mouseover panels containing tasteful product and lifestyle shots.

Terribly scruffy biro sketches to quickly gather propositions!! All part of the process!
And here's the first sketch-up in photoshop to get a clearer idea of proposal 1.
Next up design option 2 and then on to sketch and Adobe XD for a prototype.
The first video of for the new Pro3 commercial range, ready for the landing page and category section of the floodlight section.
Create a prototype in sketch version 49!
Styled in Sketch Version 49 after feedback session and further critique of proposals.
This is more corporate and heading to where we need it to be. Next phase; add more, product images! Statements and the like!
UX & UX/UI Trade website
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UX & UX/UI Trade website

1
56
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Published: