Alizée Chatenoud's profile

Experimentation Workshop

Experimentation Workshop
One of the world's oil industry leader came to us with the challenge of their business in the coming years. Looking at all the electric cars and environment awareness, their industry is still strong but to adapt to our new world they noticed they had to come-up with new services for their customers. 
We partner with them during 4months, exploring unmet needs of their customers, the brand image and how they could evolve from their organizational structure as well from their product offer. 
This Experimentation Workshop was the most exiting moment, when we finally 'made things real' using prototyping tools for digital experiences as well as some quick mock-ups of new packagings. 
Experimentation Workshop
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Experimentation Workshop

Published: