Timber Haley's profile

Military Performance Wear Brand

THE CONCEPT FOR THIS PROJECT AROSE WHEN A FRIEND AND I WERE DISCUSSING 
THE EVOLVING RANGE OF TECHNICAL GARMENTS BEING CREATED FOR THE SPECIAL OPERATIONS COMMUNITY.  WE FELT THAT THERE WAS A VOID THAT NEEDED TO BE ADDRESSED FOR THAT MARKET.  ULTIMATELY IT IS A MATTER OF LIFE OR DEATH THAT OPERATORS ARE FACED WITH AND THEY NEED GEAR THAT CAN MEET THE CHALLENGE.  THE OUTERWEAR BRANDS WHO WERE BEGINNING TO CREATE PRODUCTS FOR THIS MARKET WERE NOT FULLY COMMITTED AND WERE SIMPLY REPURPOSING EXISTING GARMENT STYLES FROM THEIR PRODUCT RANGES AND SLAPPING A POCKET ON THE ARM WITH A VELCRO PATCH. BELOW ARE SOME OF THE INITIAL GARMENT CONCEPTS I CREATED IN 2007 WHEN WE TOOK ON THIS CHALLENGE.




Military Performance Wear Brand
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Military Performance Wear Brand

Created a military grade performance wear brand concept specifically geared towards special operations forces.

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