A conceptual framework to design AI personalities across touch points.

A personality is what makes you who you are. As artificial intelligence is becoming more and more integrated in to our lives, developing a personality for the AI will make the interaction with it more personal and effortless.

...but why does an AI need a personality?

because,

 -  Synthetic speech put of potential users

 -  Lead to wide spread adoption

 -  AIs can become appealing rather than repulsive

 -  Shared interests and values to have meaningful conversations

 -  Seamless interface between brands and people

 -  Make moral judgements

Process:

Conceptualizing the framework from the perspectives of users and brand

AI Framework

Go through the stages of Context mapping, Inquiring, Characterization and Personality.