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Foster & Cast Proposal

This creative agency branding was produced from the question... “What do creative agencies do for their clients?”. My answer was; They accept the client, along with their problem, and seek to better or solve the client’s situation before sending them back into their particular market. 

From the answer that I formed, I was able to distill the process into two words. To “foster” means to take in, care for, support and encourage. And to “cast” means to send out, or release. 

From the formed definitions of the agency name, it seemed most appropriate to incorporate anatomical visuals into the design. Much about the human body is uniquely ours, but our hands seem most representative of the words “care” and “release”. 

Hands are extremely expressive. I faced the challenge of choosing positions that represented the name and the definition for Foster & Cast. A relaxed hand positioned above, palm-down, evokes a sort of out-reached, comforting, and supportive feeling. And a relaxed hand positioned below, palm-up, portrays a sense of releasing, allowing and permitting with confidence. 










These are my group members. They kicked-butt.






The back page pocket holds the Envelope: Letterhead, Business Cards, Agency Hours, and Brochure Design.







The black envelope type was done by hand with a white gel pen, 
some good music, 
and acutely channeled energy.








The letterhead was printed on recycled paper. 
It adds a nice texture with all the paper particles floating throughout.








This is the thank you card given to our client after the presentation.







This is the proposal's actual leave-behind. A Moleskin sketchbook with a dual-tip Sharpie. 
Who doesn't love a Sharpie, much less a dual-tip Sharpie?
The original packaging label is replaced with Foster & Cast branded packaging.​​​​​​​








The full spread of work. This project consumed over 50 hours of my life over the span of 3 weeks. 
Yes, 2/3 of total hours were spent within the last week.
I produced a total of 4 proposals.









Thanks for looking.



Foster & Cast Proposal
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Foster & Cast Proposal

Foster & Cast Proposal Design
1
143
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Published: