Farming isn’t for everyone. It’s a challenging way of life that takes a special set of skills, and a lot of hard work. But it’s also a rewarding career that offers the perfect antidote to a sedentary 9 to 5.

As a relatively new organization, Newfoundland and Labrador Young Farmers’ Forum wanted to increase awareness throughout the province, and connect with existing and potential young farmers.

This campaign brought to life the beauty and the hardship of farming in a real, authentic way. Nothing was sugar coated. Nothing was watered down. Instead, it celebrates the grit, fresh air, and freedom of farming.